PRIVACY NOTICE

Last updated: 7 October 2026

This privacy notice explains how RODA UK Ltd ("we", "us" or "our") collects, uses, stores and protects personal information when you visit our website, contact us, enquire about a vehicle, product or service, or otherwise interact with us.

We are committed to protecting your privacy and handling personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. WHAT INFORMATION DO WE COLLECT?

We may collect personal information that you provide when you contact us, complete an enquiry form, enquire about a horsebox or other vehicle, request information about our products or services, or otherwise communicate with us.

This may include:

  • Your name.
  • Email address.
  • Telephone number.
  • Postal or business address where relevant.
  • The vehicle, advert, product or service you are interested in.
  • Advert or vehicle reference information.
  • Information contained within your enquiry or other correspondence with us.
  • Information necessary to provide a quotation, arrange a viewing or provide our products or services.

We only collect information that is reasonably necessary for the purposes for which it is being collected.

2. INFORMATION COLLECTED WHEN YOU USE OUR WEBSITE

When you visit our website, certain technical information may be collected automatically. This may include your IP address, browser type, device type, operating system, pages visited, approximate location and information about how you use the website.

Some technical information may be required for the security and proper operation of the website. Analytics information is only collected using non-essential analytics cookies where you have provided the appropriate consent.

3. HOW DO WE USE YOUR INFORMATION?

We may use personal information to:

  • Respond to enquiries and requests for information.
  • Respond to enquiries about horseboxes, vehicles, products or services advertised on our website.
  • Prepare and provide quotations.
  • Arrange vehicle viewings, appointments or other services.
  • Communicate with customers and prospective customers.
  • Process and administer sales, purchases and other transactions.
  • Manage invoices, payments and business administration.
  • Maintain appropriate business and accounting records.
  • Provide customer service and after-sales support.
  • Maintain the security and proper operation of our website and systems.
  • Understand how visitors use our website and improve it where analytics consent has been provided.
  • Comply with our legal and regulatory obligations.
  • Establish, exercise or defend legal rights where necessary.

We will only process personal information where we have an appropriate lawful basis for doing so.

4. OUR LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract: Where processing is necessary to provide products or services you have requested, complete a transaction, fulfil an agreement with you or take steps at your request before entering into a contract.

Legitimate interests: Where processing is necessary for our legitimate business interests, such as responding to enquiries, preparing quotations, arranging viewings, operating our business and maintaining customer relationships, provided those interests do not override your rights and freedoms.

Consent: Where you have given us permission to process information for a particular purpose. Where we rely on consent, you may withdraw that consent at any time.

Legal obligation: Where processing is necessary to comply with legal, regulatory, accounting, taxation or other statutory requirements.

5. SHARING YOUR PERSONAL INFORMATION

We do not sell or rent your personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our business, provide our products or services, complete a transaction or comply with legal requirements.

These may include:

  • Website hosting, maintenance and IT service providers.
  • Email and communication service providers.
  • Data storage and backup providers.
  • Payment, banking and accounting providers.
  • Suppliers, manufacturers, contractors or other organisations involved in providing a product or service.
  • Professional advisers such as accountants, insurers or legal advisers.
  • Google Analytics where analytics consent has been provided.
  • Government, regulatory or law enforcement authorities where disclosure is required by law.

We only share information where there is an appropriate reason to do so and expect organisations processing information on our behalf to protect it appropriately.

6. COOKIES AND WEBSITE ANALYTICS

Our website uses cookies and similar technologies. Some cookies may be necessary for the website to function correctly and securely.

We also use Google Analytics to help us understand how visitors use our website.

Google Analytics is only permitted to store analytics cookies on your device after you have given your consent through our cookie consent system.

You can accept or decline analytics cookies when you first visit the website and can change or withdraw your consent at any time using the Cookie Settings option on the website.

If you withdraw your consent, Google Analytics cookies will no longer be used and existing analytics cookies will be removed. If you subsequently give consent again, Google Analytics will be re-enabled.

Further information about our use of cookies is available in our Cookie Policy.

Further information about how Google handles information is available from Google's Privacy Policy.

7. INTERNATIONAL DATA TRANSFERS

Some service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by UK data protection law.

8. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, contractual, accounting and reporting requirements.

Information relating to customers, vehicle transactions, invoices and other business transactions may need to be retained for longer periods where required for accounting, taxation, warranty, contractual or legal purposes.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. HOW DO WE KEEP YOUR INFORMATION SAFE?

We use reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

Access to personal information is limited to those who have a legitimate need to access it. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including:

  • The right to request access to personal information we hold about you.
  • The right to ask for inaccurate or incomplete information to be corrected.
  • The right to request deletion of personal information in certain circumstances.
  • The right to request restriction of processing in certain circumstances.
  • The right to object to certain types of processing.
  • The right to withdraw consent where processing is based on consent.
  • The right to data portability where applicable.

These rights are subject to certain conditions and exemptions under data protection law.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before completing a request.

11. MARKETING COMMUNICATIONS

Where we send marketing or promotional communications, we will do so in accordance with applicable data protection and electronic marketing requirements.

You can ask us to stop sending marketing communications at any time by contacting us or using an unsubscribe option where one is provided.

We may continue to send necessary service-related communications concerning enquiries, transactions, appointments, payments or other administrative matters.

12. THIRD-PARTY WEBSITES

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites and recommend reviewing their privacy notices before providing personal information.

13. CHANGES TO THIS PRIVACY NOTICE

We may update this privacy notice from time to time to reflect changes to our business, website, services or applicable legal requirements.

The latest version will be published on this page and the date at the top of the notice will be updated.

14. HOW CAN YOU CONTACT US?

If you have questions about this privacy notice, wish to exercise your data protection rights or have concerns about how your personal information is handled, please contact:

RODA UK Ltd
Unit 5 Horsepool Grange
Stanton Under Bardon
Leicestershire
LE67 9TW
United Kingdom

Email: enquiries@rodaukltd.com
Telephone: 01530 245076

15. MAKING A COMPLAINT

If you have concerns about how we have handled your personal information, please contact us in the first instance so that we have an opportunity to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Further information about making a complaint is available from the Information Commissioner's Office.